Behave
Shelfmark — Shelf Intelligence hero image

Shelfmark

Thematic
Signal Tracking
What We Did
Identity, Digital
Team
Steffan Howey, Peter Hirsch

Overview

Shelfmark is an identity system for AI shelf intelligence, organized around one simple signal: what moved, what appeared, and what earned attention.

We developed the mark, digital surfaces, social language, environmental pieces, and merch to feel precise, fast, and unmistakably useful.

Shelfmark — Shelfmark identity system displayed on a laptop with three signal cards titled Answer Shelf, Omission Map, and Source Pressure
Shelfmark — Shelfmark dashboard, visibility report, source cards, notebook, and desk objects arranged in a dark product scene
Shelfmark — Shelfmark app icon shown on a black smartphone screen
Shelfmark — Three Shelfmark social post designs showing shelf signal graphics, logo marks, and the line AI shelf intelligence for consumer brands
Shelfmark — Shelfmark stage screen with the headline The shelf moved, Know what made it on, and a large vertical signal pattern
Shelfmark — Shelfmark illuminated wall billboard with the headline The shelf moved, Know what made it on
Shelfmark — Black Shelfmark tote bag with white wordmark and tonal vertical shelf pattern
Shelfmark — Black Shelfmark cap with embroidered logo and a small yellow side mark

[ More Work ]

[ All work — N=18 ]
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