Behave
The Cincinnati Bagel Co. — Bagels hero image

The Cincinnati Bagel Co.

Thematic
Cincinnati, Properly Fed
What We Did
Identity
Team
Steffan Howey, Peter Hirsch

Overview

For The Cincinnati Bagel Co., we started with the name and built outward: positioning, identity, packaging, photography, shop language, and launch extensions for a breakfast ritual that feels local on day one.

The Cincinnati Bagel Co. — The Cincinnati Bagel Co. logo system with wordmarks, badge lockups, and app icon
The Cincinnati Bagel Co. — The Cincinnati Bagel Co. Route 03 app screen with an orange delivery map
The Cincinnati Bagel Co. — A Cincinnati Bagel Co. coffee cup beside a wrapped breakfast sandwich on branded paper
The Cincinnati Bagel Co. — A Cincinnati Bagel Co. cap on an orange background
The Cincinnati Bagel Co. — The Cincinnati Bagel Co. black delivery truck glowing at sunset on a wet street
The Cincinnati Bagel Co. — Cincinnati Bagel Co. character stickers, coffee cup, receipt, and paper goods on a counter
The Cincinnati Bagel Co. — A Cincinnati Bagel Co. breakfast sandwich handoff at the shop window
The Cincinnati Bagel Co. — Cincinnati Bagel Co. employee shirt and apron on an orange background
The Cincinnati Bagel Co. — People eating Cincinnati Bagel Co. breakfast together at a warm shop table
The Cincinnati Bagel Co. — The Cincinnati Bagel Co. website shown on a laptop against an orange background
The Cincinnati Bagel Co. — Cincinnati Bagel Co. employees working behind the shop counter
The Cincinnati Bagel Co. — A Cincinnati Bagel Co. sandwich handoff at the shop window
The Cincinnati Bagel Co. — Cincinnati Bagel Co. stickers and brand badges on an orange background
The Cincinnati Bagel Co. — The Cincinnati Bagel Co. mobile app screens on an orange background
The Cincinnati Bagel Co. — The Cincinnati Bagel Co. brand guidelines board with logo, route system, truck livery, packaging, iconography, and app concepts
The Cincinnati Bagel Co. — A Cincinnati Bagel Co. bag, coffee cup, and sandwich on the shop counter

[ More Work ]

[ All work — N=18 ]
[ Start a project ] hello@behave.studio