Behave
Config 2025 — Event Room hero image

Config 2025

Thematic
The Making Room
What We Did
Identity, Spatial
Team
Steffan Howey, Peter Hirsch

Overview

Figma asked us to turn THE MAKING ROOM at Config 2025 into a working event environment, not just a branded room. We built the identity across entry graphics, wayfinding, station signage, attendee materials, build cues, and live gallery surfaces so people could understand the room as quickly as they used it.

Config 2025 — Config 2025 exterior facade with large event graphics and The Making Room signage
Config 2025 — Config 2025 directional wall reading This Way to Make with color-coded activity symbols
Config 2025 — Config 2025 program map with Spark, Shape, Express, Make, and Publish activity sequence
Config 2025 — Config 2025 orange Spark poster for The Making Room
Config 2025 — Config 2025 Making Room welcome counter with color-coded activity panels and attendee check-in
Config 2025 — Config 2025 Making Room pass, coffee cup, guide, phone, and printed activity materials on a table
Config 2025 — Config 2025 credential kit with attendee, speaker, room guide, staff, press, and VIP badges
Config 2025 — Config 2025 builder interface on a laptop beside a Making Room pass and workshop materials
Config 2025 — Config 2025 live build gallery wall with color-coded participant work and a crowd viewing the installation
Config 2025 — Config 2025 Publish Gallery wall showing participant outputs and visitors photographing the work
Config 2025 — Config 2025 Daily Build stage screen with counts for prompts, systems, layers, prototypes, and published work
Config 2025 — Config 2025 Making Room floorplan wall with Spark, Shape, Express, Make, and Publish zones
Config 2025 — Config 2025 Making Room light installation with five glowing activity symbols

[ More Work ]

[ All work — N=18 ]