Behave
SR GEORGE — Eyewear hero image

SR GEORGE

Thematic
See the World in Color
What We Did
Identity
Team
Steffan Howey, Peter Hirsch

Overview

For SR GEORGE, we built an eyewear system where color does the storytelling. Portraits, frame details, packaging, retail displays, and support pieces give each pair a distinct character while keeping the brand restrained, confident, and easy to recognize.

SR GEORGE — Collection Lineup
SR GEORGE — Riviera Portrait
SR GEORGE — Amber Frame Detail
SR GEORGE — Harbor Billboard
SR GEORGE — Green Portrait
SR GEORGE — Green Frame Detail
SR GEORGE — Blue Portrait
SR GEORGE — Blue Frame Detail
SR GEORGE — Night Poster
SR GEORGE — Evening Portrait
SR GEORGE — Black Frame Detail
SR GEORGE — Color System
SR GEORGE — Cafe Display
SR GEORGE — Magazine Covers
SR GEORGE — Digital Shop
SR GEORGE — Retail Display

[ More Work ]

[ All work — N=18 ]